What We Do

In the ever-evolving and increasingly fragmented ecosystem of agencies and production companies, we advise clients on content production strategy and production models. We identify cost savings and process improvement opportunities within existing agency and production structures, and recommend and implement new operating models to better service a client’s business requirements.

We capture value for our clients by providing objective and impartial advice, offering reassurance and support during the production process and implementing proven solutions, as well as considering challenges and trends of how clients can innovate for the future. Our consultants act as intermediaries between the Client and their key partners, reviewing the feasibility of projects and production processes. They identify where cost avoidance and financial savings may be made at each stage of production, saving time and managing risk..

Our capabilities

Production Budget Assessment

We work holistically across moving and still image, Digital, Print, Retail, Radio, and OOH... Read More

Benchmarking

The breadth of clients we service across the globe means we have comprehensive... Read More

Production Guidelines

We create guidelines for TV, Print and Digital, with implementation and training... Read More

Decoupling Advice

We work with clients to analyse their production processes... Read More

Digital Asset Management

We advise on selecting the right one for your requirements depending... Read More

Training

We offer bespoke production training days to client personnel on various topics... Read More

Content Ecosystem Reviews

We have extensive experience of conducting full production reviews of both internal... Read More

TALENT & MUSIC

We work with specialist resources in this complex area to offer advice and... Read More

Marketing Technology

We work with specialist partners to recommend Marketing Technology solutions... Read More

Agile Content Production

The new generation of content producers need to be nimble and resourceful... Read More

RFP Management

We help run the RFP process to appoint content production suppliers... Read More

Digital Specialist Experience

We offer extensive digital content consultancy capabilities in the following areas... Read More

Our Principles

HOLISTIC & INTEGRATED

We don’t just look at consultancy on a project-by-project basis. We work in an integrated way to deliver efficiencies and value across all channels and areas of a client’s business.

FIXED FEE

We always work to a fixed fee, encouraging early involvement and cost avoidance.

EARLY INVOLVEMENT

We believe this is key to achieving long-term value for money – involvement as early as budget allocation and creative briefing.

BALANCE

Costs are always judged in relation to the creative intentions of the Agency, never in isolation.

COLLABORATION

We adopt a collaborative approach, working closely with Client and Agency from an early stage throughout the entire process. Our objective is to achieve a balance between quality and cost – ensuring the best quality creative productions at the best price possible.

“We’ve worked with Claire-Randall for about four years and in the first 6-months we saw a return on our investment. They are extremely knowledgeable about how to maximise the desired board for production without jeopardising key elements of the idea for the sake of cost savings. With CRC as our partner, we’ve been able to maintain a high creative standard while still delivering more assets with flat budgets year over year.”

 

Sr. Director, Brand Communications and Creative Content, US Cellular