What We Do

In the ever-evolving and increasingly fragmented ecosystem of agencies and production companies, we advise clients on content production strategy and production models. We identify cost savings and process improvement opportunities within existing agency and production structures, and recommend and implement new operating models to better service a client’s business requirements.

We capture value for our clients by providing objective and impartial advice, offering reassurance and support during the production process and implementing proven solutions. Our consultants act as intermediaries between the Client and their key suppliers, reviewing the feasibility of projects and production processes. They identify where cost avoidance and financial savings may be made at each stage of production.

Our capabilities

Our Principles

HOLISTIC & INTEGRATED

We don’t just look at consultancy on a project-by-project basis. We work in an integrated way to deliver efficiencies and value across all channels and areas of a client’s business.

FIXED FEE

We always work to a fixed fee, encouraging early involvement and cost avoidance.

EARLY INVOLVEMENT

We believe this is key to achieving long-term value for money – involvement as early as budget allocation and creative briefing.

BALANCE

Costs are always judged in relation to the creative intentions of the Agency, never in isolation.

COLLABORATION

We adopt a collaborative approach, working closely with Client and Agency from an early stage throughout the entire process. Our objective is to achieve a balance between quality and cost – ensuring the best quality creative productions at the best price possible.

“I have worked with CRC on both sides of the Atlantic for many years and I can highly recommend them. On a day to day basis, they consistently enable us to produce the best advertising at the best price. They ensure that all risks are known early and can be mitigated. This is possible as they act as true business partners. They are well respected through their depth of expertise and professionalism by all parties involved – our marketing leaders, creative agency partners, production companies, directors, and even their peers in the industry. On longer term strategy projects, the team at CRC have shown deep industry knowledge and business acumen.”

Commercial Manager, Creative – Mars