Claire Randall Consulting (CRC)  is a global, strategic production management consultancy for advertisers looking to optimise their production spend.

For more than 28 years we’ve been offering clients big agency expertise and in-depth local knowledge, facilitating impartial consultancy, collaboration and communication between the numerous partners involved in the production process.

Set up by industry expert and entrepreneur Claire Randall and headquartered in London, England, CRC is now a world-leading consultancy with more than 45 consultants across North America, Europe, Middle East and APAC.

Proud to be a Women-Owned business with a female leadership team, CRC’s client teams also benefit from CRC’s training programmes and workshops led by CRC industry experts.

Through a strategic lens the CRC team facilitates impartial collaboration and communication between the numerous partners involved in the production process. Our unique combination of local expertise from subject matter experts, unrivalled knowledge of the production ecosystem and the ability to identify and adopt innovations for clients, sets us apart.

With our production analysis software, CLARITY™, CRC provides clients with objective advice and solutions to drive efficiencies, track DE&I and sustainability goals, optimise production budgets and deliver value for money, without compromising quality.

Claire Randall act as an extension of our team to challenge our production agencies on cost. They create healthy tension to ensure we are getting cost efficiencies and are paying a fair cost on production. We bring them in at the very start of a campaign within the briefing process, so they are aware of the objectives, requirements, budget and expectations. They then work closely with the specific agencies to ensure our requirements are met for the best value possible. As they fit into our existing processes there is no additional time considerations which is always a bonus.

Although they sit in creative meetings, they don’t comment on creative. However, it’s important that they are party to these conversations to understand what we are trying to achieve. As all the CR team have a production background, they understand the processes and often have experience working with TV directors for example. All in all, they are a lovely group of people and really enhance our production process, saving us money along the way which is always a bonus!

McDonald’s Head of Marketing – Affinity, Trust & Family