Account Director, North America/LatAm
Renata joined CRC in 2019. She has spent her entire career within the advertising industry in New York City, working in various award-winning creative agencies, most recently at McCann New York before joining CRC. In her 14+ years’ experience on the Agency side, she led both Account Management and Project Management teams in developing integrated campaigns across many categories, including Beauty, CPG, Automotive, and Fashion Retail. Renata’s dual experience as the go-to partner for her clients as well as the senior project manager for internal creative and production teams has given her a deep understanding of the full cycle advertising process from brand, creative and financial points of view. As CRC’s Account Director for the North American region, Renata works closely with her clients to ensure that CRC is not only seamlessly delivering on all aspects of the core production consultancy but is also providing strategic thought leadership to maximize their clients’ efforts across all sides. Renata grew up in Detroit, MI and currently lives in Brooklyn, New York.